Leading Car Care Since 2004
Founded in 2004 and headquartered in Saudi Arabia , O2ProFormance is a trusted leader in car care & protection across the Middle East and North Africa.
We represent a portfolio of quality international brands and deliver integrated care and protection solutions that help customers safeguard their assets in both the automotive and industrial sectors .
In 2007 , we expanded to Egypt to accelerate our growth in North Africa and deepen our regional footprint.
Guided by a clear vision to elevate car care culture in the Arab world , we are committed to innovation , uncompromising quality , authentic partnerships , and hands-on technical support that ensures lasting performance and value.
Vision
To be the name that leads the real transformation in car care culture across the Arab region, through creative teams and smart systems that make a real difference in people's lives and write a new chapter in the industry's history.
Purpose
We are the bridge that transforms the care and protection of our clients’ assets into a lifestyle.
Core Values
Continuous Evolution
We continuously strive to develop ourselves and our work methods, and innovate better solutions to reach the highest levels of performance and excellence
Authentic Partnership
We build deep relationships based on trust and mutual respect with our team and partners
Relationship Weaving
We connect all industry stakeholders to build a strong network of relationships that serves everyone and creates new opportunities
Innovative Care & Protection Solutions
Detailing
& Polishing
Engine
& Mechanical
Rust
Removal
Multi-Purpose
Products
Specialized
Products
Protection Films
(PPF & Tinting)
Application
Tools
Our Brands & Specialized Product Lines
EZI
Products for metal treatment and cleaning of engines and other mechanical systems
Q
Multi-purpose & specialized products for lubrication , cleaning, protection, insulation ,and rust treatment
MAFRA
Cleaning, care, and cosmetic products for vehicles
LABOCOSMETICA
Luxury vehicle care products for professionals